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1 public broadcasting service
1) СМИ., гос. упр. общественное вещание (вещание некоммерческих СМИ на средства, собранные со слушателей и телезрителей)2) СМИ, гос. упр. = !"может быть, просто ""public broadcasting"", а не ""public broadcasting service""?"!"The Public Broadcasting Service ( PBS) is a non-profit public broadcasting television service with 354 member TV stations in the United States, with some member stations available over the air and by cable in Canada. While the term ""broadcasting"" encompasses both radio and television, PBS only covers TV; public radio in the United States is served by National Public Radio, as well as content providers American Public Media, and Public Radio International."PBS was founded on November 3, 1969,[1\] at which time it took over many of the functions of its predecessor, National Educational Television (NET) (which merged with station WNDT Newark, New Jersey to form WNET). It commenced broadcasting on Monday, October 5, 1970. In 1973, it merged with Educational Television Stations.PBS is a non-profit, private corporation which is owned collectively by its member stations.[2\] However, its operations are largely funded by the Corporation for Public Broadcasting. Its headquarters are in Arlington, Virginia.Unlike the commercial television broadcast model of American networks such as ABC, CBS, FOX, NBC, The CW and MyNetworkTV, in which affiliates give up portions of their local advertising airtime in exchange for network programming, PBS member stations pay substantial fees for the shows acquired and distributed by the national organization."This relationship means that PBS member stations have greater latitude in local scheduling than their commercial counterparts. Scheduling of PBS-distributed series may vary greatly from market to market. This can be a source of tension as stations seek to preserve their localism and PBS strives to market a consistent national line-up. However, PBS has a policy of ""common carriage"" requiring most stations to clear the national prime time programs on a common schedule, so that they can be more effectively marketed on a national basis. This setup is in many ways similar to the pre-2002 British ITV system of having some ""networked"" programs shown nationwide on all network contractors, and the remainder of scheduling being up to individual affiliates." "Unlike its radio counterpart, National Public Radio, PBS has no central program production arm or news department. All of the programming carried by PBS, whether news, documentary, or entertainment, is created by (or in most cases produced under contract with) other parties, such as individual member stations. WGBH in Boston is one of the largest producers of educational programming. News programs are produced by WETA-TV in Washington, D.C., WNET in New York and WPBT in Miami. The Charlie Rose interview show, Secrets of the Dead, NOW, Nature, Cyberchase, and The NewsHour with Jim Lehrer come from or through WNET in New York. Once a program is offered to and accepted by PBS for distribution, PBS (and not the member station that supplied the program) retains exclusive rights for rebroadcasts during the period for which such rights were granted; the suppliers do maintain the right to sell the program in non-broadcast media such as DVDs, books, and sometimes PBS licensed merchandise (but sometimes grant such ancillary rights as well to PBS)." "PBS stations are commonly operated by non-profit organizations, state agencies, local authorities (e.g., municipal boards of education), or universities in their community of license. In some states, PBS stations throughout the entire state may be organized into a single regional ""subnetwork"" (e.g., Alabama Public Television). Unlike Canada's CBC/SRC, PBS does not own any of the stations that broadcast its programming. This is partly due to the origins of the PBS stations themselves, and partly due to historical license issues."In the modern broadcast marketplace, this organizational structure is considered outmoded by some media critics. A common restructuring proposal is to reorganize the network so that each state would have one PBS affiliate which would broadcast state-wide. However, this proposal is controversial, as it would reduce local community input into PBS programming, especially considering how PBS stations are significantly more community-oriented, according to the argument, than their commercial counterparts.* * *Англо-русский экономический словарь > public broadcasting service
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2 -ism
•• В русском языке слова, оканчивающиеся на - изм, как правило, обозначают какое-либо идейно-политическое или культурное течение, реже – то или иное явление в жизни общества (ср. шутливое пофигизм, пока не вошедшее в словари, – привычка или тенденция наплевательски относиться к каким-либо делам, вопросам). В английском языке образование новых слов при помощи - ism является продуктивной моделью. Поэтому значение таких слов шире, и при переводе, в зависимости от контекста, их обычно переводят словосочетанием: activism – активная позиция, активное отношение к чему-либо; symbolism – символическое значение, символика; sensationalism [of the media] – любовь к сенсациям, скандалам; сенсационная подача новостей; volunteerism – общественная активность.
•• * Поскольку слова, оканчивающиеся на - ism, в русском языке обозначают обычно идеологию или политическое течение и реже – явление в жизни общества, а для английского характерно именно последнее, такие слова, как activism, symbolism, sensationalism, volunteerism во многих случаях лучше переводить при помощи словосочетаний. Интересно в этой связи слово exceptionalism, не включенное в ABBYY Lingvo, возможно по причине его «очевидности», и помечаемое в Новом БАРСе как книжное (на мой взгляд, это неверно). American Heritage Dictionary определяет его следующим образом: 1. The condition of being exceptional or unique. 2. The theory or belief that something, especially a nation, does not conform to a pattern or norm.
•• Второе значение часто встречается в публицистике в применении к США. Недавно вышла книга American Exceptionalism: A Double-Edged Sword. Издательство резюмирует ее проблематику следующим образом:
•• Is America unique? One of our major political analysts explores the deeply held but often inarticulated beliefs that shape the American creed.
•• Может показаться, что первое и второе значения здесь сливаются, и хочется перевести название книги как Особый путь: вера в исключительность Америки – обоюдоострый меч.
•• Но это слово встречается не только в политическом или социологическом контексте, как видно из следующей цитаты:
•• <...> myths about internet exceptionalism: the notion that the internet is fundamentally unique – representing a distinctive break from past – and that we’ll be driven by the “ spirit of the net” without the normalisation evident in adoption of other new technologies.
•• Здесь в переводе вполне подойдет предлагаемый в Новом БАРСе вариант исключительность, хотя лучше, видимо, провести
•• некоторую синтаксическую перестройку: мифы о том, что Интернет есть нечто исключительное. Но в следующем примере из Washington Post такой перевод был бы неудачен:
•• Mr. Dean’s carefully prepared speech was described as a move toward the center, but in key ways it shifted him farther from the mainstream. <...> Mr. Dean’s exceptionalism, however, is not limited to Iraq. It can be found in his support for limiting the overseas deployments of the National Guard – a potentially radical change in the U.S. defense posture – and in his readiness to yield to the demands of North Korea’s brutal communist dictatorship.
•• Может показаться, что это – окказиональное употребление этого слова, но оно полностью соответствует первому значению в AHD. Предлагаемый мною перевод, видимо, надо признать контекстуальным, но он, как говорится, напрашивается. Отход от mainstream (т.е. от «основного русла», «генеральной линии» – в данном случае демократической партии) – это, скорее всего, особая позиция:
•• Однако г-н Дин занимает особую позицию не только по иракской проблеме. Такая позиция просматривается и в его стремлении ограничить развертывание национальной гвардии за рубежом, что было бы радикальным отходом от принципов оборонной доктрины США, и в его готовности уступить требованиям жестокого диктаторского режима Северной Кореи.
•• Еще два интересных примера на ту же тему:
•• Not one has substantiated the allegation that Saddam was stockpiling WMD, let alone that he was considering passing them to al-Qaida. The link is a product of Blair’s imagination and the moral reductionism he mistakes for statesmanship. The world, as he sees it, consists of “ good guys” and “ bad guys”, with the latter combining to form a composite threat. (Guardian)
•• This time the nation is far more polarized, and his path, in Iraq and politically, was less clear. Certainly, there was no hint of the triumphalism of 50 weeks ago, when Mr. Bush stood on the deck of the aircraft carrier Abraham Lincoln off San Diego before a banner declaring “Mission Accomplished.” (New York Times)
•• Reductionism – упрощенный подход/взгляд на мир. Moral reductionism я бы в данном случае перевел просто морализаторство. Triumphalism встречается часто, и я был бы не против триумфализма и по-русски. Но большинство редакторов это скорее всего не пропустили бы. Может быть, триумфальный/победный настрой/тон.
•• Но в данном контексте можно сказать и хвастливый тон/хвастливые высказывания и даже (почему бы не рискнуть?) шапкозакидательство. А вот сталинское головокружение от успехов – уже нельзя (хотя соблазн велик и по смыслу вполне подходит), ибо это было бы аллюзией, которой в английском тексте, разумеется, нет.
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3 cut and dried
(или dry)1) гoтoвый, в гoтoвoм видe; нeизмeнный [пepвoнaч. o лeчeбныx тpaвax в лaвкe aптeкapя]Still he did feel that Miltoun was altogether too much of the "pukka" aristocrat... with his confounded way of seeing things all cut and dried (J. Galsworthy). If linguistic study be confined to a purely literary form of language, and especially to the literary forms of the ancient languages, there is a tendency for the student to get into the habit of considering language as something cut and dried, and fixed once for all in the definite mould (H. C. Wyld). By the end of the evening they had their plans for carrying out the robbery all cut and dried with nothing, they thought left to chance2) тpaфapeтный, шaблoнный, бaнaльный; лишённый яpкocти, opигинaльнocти, cуxoйHe was the usual cut and dry apothecary... and about as emotional as bagpipe (R. L. Stevenson)
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